Whatever your business, some level of virtual access via the world wide web is suggested.
If you have not yet started your business, or are just investigating websites, the first step is to see what are available domain names, which identifies IP (Internet Protocol). This is your virtual address or how people will find you when they do a search online. Think of what searches a potential customer would make to find your business. If you have a unique product name or service, your IP address can be that. You can do a search, and then register your name. Once you do this, you own that space.
If you are working on a website, provide the URL (the address of a world wide web page), so that customers and those reading your Plan can look at it. This is your virtual business card.
Knowing the intended purpose of your website will help choose its features.
A website’s purpose may be to have a presence and to provide your phone or email information to customers. In addition, the website may have a contact link that customers can submit for more information while they are on your site.
A website may provide detailed information on your product and services, your credentials and experience, and why customers should choose you. If selling is the goal, then a shopping cart feature is added to allow customers to shop, purchase, and pay online.
Whichever features you want, visualize and draw the page including key points, and see how easy you can move from page to page or by subject.
Doing it yourself or hiring a professional will depend on your comfort level and the complexity of the site. Hiring a professional will mean an expense that is reflected in your startup costs. There are ongoing fees for hosting and/or maintenance. When hiring a professional, look at the contract closely. If you have a launch date and the website is needed, what recourse do you have if the site is not up and running? If you are selling on your website and it breaks down, how quickly can it be fixed, and is this guaranteed in a contract?