Here are considerations when scheduling your top 3 to 5 marketing activities.
If you are using Facebook as one of your 3-5 activities consider:
- How often will you post and on what pages?
- Who is involved in writing the posts and what is the cost if you will be boosting the posts
- When will money be spent, up front or as you see the results of the posts.
Support materials can be found from other web sites or you can develop your own. Templates for posters, mailouts and ads can be found for free on the web. Considering all these things sets a plan for using Facebook as one of your 3-5 activities.
Now repeat this for each activity you will be using for example trade shows. Answer each of the questions as they pertain to trade shows and include as much detail as you can.
Now is the time to be thinking and doing this planning as part of your strategy. Moving forward, schedule time in your weekly or monthly calendars to execute these activities. For Facebook, one hour every Friday morning, may be the best time to schedule posts for the nest week. Or use this time to plan your participation at tradeshows for the upcoming 1 to 2 years.
How will you measure the outcomes of your marketing activities? In Facebook, the number of likes and engagement such as shares and comments, testimonials are an outcome.
For tradeshows, the results you want include collecting email addresses, booking follow up appointments, and getting referrals, When starting any marketing activity, it is useful to know and plan to get the expected results you want.
Using the Marketing Activities, your list forms your plan when you have repeated this exercise for you top 3-5 activities. Post the plan where you can see it and refer to it weekly and monthly. This will help keep you on track.