In November, this business used 3 methods that have no costs, Facebook posts, posters in the community, and school newsletters. They are spending $125 for a church bulletin advertisement for 6 months, and preparing the Learner Packs for students which cost $575. The total cost for November is $700.
The note section specifies what the business has to do and provides reminders to develop posts, posters, newsletter and bulletin ads and to order materials for the learner packs.
The Combined totals section adds the total costs for the month which is $700. This amount will get carried forward each month to keep a running total.
Here is another 4 months of marketing activities. Note in the combined totals that the dollar figure continues to increase.