Can you describe your best paying customer? This is difficult for a new business that doesn’t have any customers yet. Think about who values it and is willing to pay for it. Remember people will pay for what they value.
It is important to remember that not everyone is your market. Start with what you know about your best customers.
When we look at Demographics, this describes age, gender, income, education, occupation, and nationality.
Lifestyle describes hobbies, interests, leisure activities, what they value and what they like to buy.
What will trigger your customer to buy? An example of the common behavior patterns for a Photographer include need for photos at weddings, anniversary party or a new baby.
Scope asks where they live and work and how this compares to the radius you declared in a previous section of local market. Depending on what you find here, you may need to adjust your local market area.
This explains itself. Is the target market, college or university educated, high school, or have no higher education? This knowledge will affect how you speak to this group.
You may have different target groups too within your business. Can be business to business B2B or business to customer.
If you are doing business to business to business.
Industry or specialty/size of business e.g.# employees/budget/sales. Organizational culture, geographic location, decision maker on site or corporate office.