Plans are often written to ask for a loan or as a requirement to obtain a grant. When this is the case remember to answer these questions with the lender or investor in mind. Explain how this money is going to allow you to increase your profits, grow and become more competitive. An investor is looking for itemized list and approximate cost per item which will equal the total of your loan request.
Your loan or grant request should equal the cost of the items to be purchased. In addition to a list of items and their cost, using pictures of the item works well.
This is the place to show how the funds will be utilized to help you achieve your goals.
Will this loan or grant contribute to your ability to be competitive or expand your offerings?
Will you provide an additional service or will you increase your marketing to increase your VCP.
Marketing goals relate to increasing visibility and credibility.
Purchasing equipment such as a customer management system or new equipment for producing a new product or an existing product more efficiently would be an example of increasing profitability.