What this section should equate to is a 30 second elevator speech. If you don’t know what this is, think of it this way, if you were to meet someone in the elevator and they asked you what your business is about and you had 30 seconds… what would you say?
To tell them what your company is about describe what product or service you are selling, and where you are operating from. Examples include: a bricks and mortar storefront, online, at client sites or via the web.
Describe the business as of today. Have you opened or do you have a planned date to start? Have you been working on this as a hobby? Are you transitioning from part time into full time.
Remember in an elevator you have only 30 seconds… This is a concise description that gets the reader’s attention.